From an understanding of the historical context, Loren knows how to show us the readjustments demanded by the new diversity in which the Guastavino Company acts, doing it within the new business consciousness as part of the national construction, and in which the cultural offer becomes a new national value, in the pursuit of a modernization driven by industry and reaffirmed in the imperialist ideology derived from the recognition, own and foreign, of its status as a world power.
The work of the Guastavino Company in the historic American city lies in what Mar Loren defines as 'the reinvention of public space' that can be seen in an extraordinary way in New York. A high precision reading that the author does magnificently, through a frame of references.
CHAPTER 1- THE TEXTURE OF IDENTITY: USE MANUAL, CRITICAL PERSPECTIVE AND CONTENTS OF THE GUASTAVINIAN STORY
CHAPTER 2 THE DIVERSE NATION REINVENTED 1881-1939. IDENTITY POLICIES IN THE PRODUCTION OF THE GUASTAVINO COMPANY IN THE UNITED STATES
CHAPTER 3 THE ARCHITECTURE FOR THE NEW NATION. IDEOLOGY AND FORM IN THE WORK OF THE GUASTAVINO COMPANY
CHAPTER 4 TEXTURES AND FOLDINGS OF A CAPITAL. THE GUASTAVINO COMPANY AND THE CONSTRUCTION OF NEW YORK CITY
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